OMD’s digital head on fostering cooperation between media and creative agency partners.
You’ve been OMD’s chief digital and innovation officer for about three months. What’s that role like?
On the digital side, it’s really about ensuring that all clients, as well as ourselves internally, are delivering against the fullest and widest array of digital possibilities. For me, what this comes down to is that digital today is not any particular thing or any specific channel—it really stretches across all [channels] and is about rising above talking about TV, print, radio, desktop, etcetera, as channels, and start talking more about formats like audio, video, visual and how then digital allows those formats to be addressable. Now coupled with that is the innovation side, and innovation is not just big media breakthroughs—although they are awesome and necessary—to me it’s about every client [having] an innovation agenda.
What do you mean by that?
この記事は ADWEEK の September 19, 2016 版に掲載されています。
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この記事は ADWEEK の September 19, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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