Matt Bean

Men’s health eic on his return to rodale and what he’s learned along the way.

- Emma Bazilian

So this is actually your second time around at Men’s Health. You first went to work there back in 2004 when you were just 25 years old. How did you get into publishing?

I actually worked at Court TV when I started out. I was covering trials. The folks at Men’s Health were surprised back then that I wanted to get into the magazine business, but I really felt like it was just such a vibrant world and full of great brands. Bill Phillips, the previous editor, brought me in to do gear and technology coverage as well as a smattering of other things. Eventually I worked my way up to articles editor and then brand development editor and worked on a lot of the apps and magazine stuff on the iPad.

Speaking of the iPad, a few years ago, it seemed like everyone was talking about tablet editions as the savior of the magazine industry, but now that’s died down. Do you think the iPad is still an important platform for magazine brands?