After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and Paul Telegdy jointly stepped in as NBC Entertainment co-chairmen, replacing the departing Robert Greenblatt. A month later, Charlie Collier was named Fox Entertainment CEO in October, taking over for Fox Television Group chairmen and CEOs Dana Walden, who will be moving to Disney when the Disney-Fox deal closes, and Gary Newman, who will be leaving the company. Then Karey Burke took over as ABC Entertainment president in November, when Channing Dungey departed (she quickly landed at Netflix). While all four execs focused on getting up to speed during their first months in their new roles, they’re finally ready to open up about their respective priorities for their networks, their message to advertisers and why they still believe in broadcast TV.
KAREY BURKE
President, ABC Entertainment Previous job: evp, programming and development, Freeform
Top priority for ABC “Whether it’s up or down, ABC has always been No. 1 with women 18-49, and we lost that mantle this fall,” said Burke. “So my biggest priority is getting that back.” To that end, she’s looking for new shows with “female-forward stories that are not female-exclusive or male-repellant. But that have, at their core, an idea or character or concept that is appealing to women. I want to get back that idea— and we’re not far from it—that the home for the best shows for women on broadcast television is at ABC.”
この記事は ADWEEK の February 25, 2019 版に掲載されています。
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この記事は ADWEEK の February 25, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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