Michele Promaulayko
ADWEEK|January 16, 2017

Cosmo’s new editor isn’t just leading an iconic brand—she’s doing it on camera.

Emma Bazilian
Michele Promaulayko

Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about the magazine, So Cosmo. What was it like getting this huge job and then immediately being on a reality show?

It was next-level insane. It was kind of just a trial by fire, you just get thrown in. That’s Cosmo—everything’s done in big fashion—but it was kind of crazy.

Did you know that you were going to be part of a TV show when you signed on to become editor?

Well, it’s funny … Yes and no. Yes, in the sense that I knew about it from having read about it, but it wasn’t something that factored largely into the conversation. So it was a little head-spinning, but it’s such a great opportunity for our brand and also for the brands that work with us. And, I mean, what brand wouldn’t die to have this? But it’s a lot in your first eight weeks. It’s not like they were following me around all the time—I‘m peripheral [to the story]—but they were here.

この記事は ADWEEK の January 16, 2017 版に掲載されています。

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