KEVIN CAN WAIT AND ONCE UPON A TIME HOPE CAST AND STORYLINE OVERHAULS WILL BOOST RATINGS AND WOO ADVERTISERS.
This season, several returning series feel more like brand new shows, after undergoing significant casting and storyline overhauls to give their ratings a jolt. Kevin James’ CBS sitcom Kevin Can Wait added Leah Remini as a cast regular for Season 2, reuniting him with his King of Queens spouse—and killing off his new TV wife (Erinn Hayes) to make room. Season 7 of Once Upon a Time features a complete storyline reboot and the departure of six cast members, including stars Jennifer Morrison and Ginnifer Goodwin. And when NBC’s Taken—a prequel to the Liam Neeson films—returns in midseason for its second year, it will have jettisoned six regulars, with only Clive Standen (who plays the younger Neeson) and Jennifer Beals returning.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
