THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.
StrawberryFrog made its first broadcast Super Bowl spot for SunTrust last year. What was your big take-away?
The key point for me was that it’s [both] a platform and an event. We live in an age of perpetual distraction, so whatever you come up with has to be bigger than a commercial.
Do you think election fatigue will carry over into the ads we see during Super Bowl LI?
Absolutely. Lots of Americans were frustrated by the election. … They want brands to make them feel good about themselves, empowered and confident.
What is a “cultural movement,” and how does Trump’s surprise victory relate?
この記事は ADWEEK の December 12, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は ADWEEK の December 12, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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