How an inexpensive product pitched by an ex-boxer turned into a market knockout.
Boehm had shipped the grill on a hunch: He knew the boxer had been known for scarfing down a couple of burgers before his bouts. He also knew that, since retiring from the ring, Foreman had found a new career as a TV pitchman (most recently for Meineke Mufflers). The grill needed a celebrity endorsement; was Foreman interested?
Foreman was not. At least, he wasn’t until his wife Joan began using the thing herself. “I’ve tried the grill, George, and I like it a lot,” she told him. “It works great; the meat comes out nice and juicy. The grease drips right off, and the food tastes really good.” To make her case, Joan Foreman cooked her husband a burger. George Foreman signed the papers.
この記事は ADWEEK の May 21, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は ADWEEK の May 21, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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