This Musician Found A Community Of Fans On Reddit. Now, He Leads Its Brand Strategy.
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart at the last minute—a movement of online support that proved to be a “transformative experience,” he said.
That’s why Cady didn’t hesitate when he saw an opportunity to tap into that tight-knit community of Reddit users. But this time, it was on behalf of brands.
この記事は ADWEEK の January 14, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は ADWEEK の January 14, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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