The concept of tourism has changed over the years.
In traditional Bengali literature one would often come across the term “Hawa Bodol” (change in the wind). It was a popular practice for well-to-do Bengali families to travel to regions like Giridi, Galudi, Ghatshila, and Madhupur that now lie in the state of Jharkhand. It was common for families to spend nearly a month in these destinations. Medical practitioners are also recorded to have prescribed these changes to ailing individuals.
Now people are hard pressed for time and spoilt for choices. The new age traveller is overtly independent and loves to make informed decisions when it comes to his travel itinerary. Gone are the days when holidays were solely for families. The new age traveller travels alone or in small groups apart from holidaying with his family.
The tourism and hospitality sector in India is reinventing itself to cater to the largely diversified demands that it has to now address. The new age global traveller is willing to explore new concepts such as adventure tourism, honeymoon tourism, weekend getaways, photo tourism and many others. The sector has to plan extensively so as to accommodate demands pertaining to such customised travel choices. Travel for the new age global traveller is about new experiences.
この記事は BUSINESS ECONOMICS の September 01-15, 2017 版に掲載されています。
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