Ride Black

These Entrepreneurs Are Hoping the Push to #buyblack Will Extend to Ridesharing.

- Samara Lynn

UBER AND LYFT HAVE NOT ONLY DISRUPTED THE WAY we get around but created an entirely new labor economy that challenges the traditional employment model. Yet, the success of these two Silicon Valley “unicorns”—a term given to startups with a valuation over $1 billion—has come with a lot of controversies.

Uber, in particular, seems to continuously generate controversy. It has come under fire for its lack of employee diversity, particularly in management and engineering roles, and both ride-sharing services have been subject to accusations that their drivers routinely discriminate against African American customers.