Chandon is the first offering from Moët Hennessy to be made in India. Post the launch of the winery in Dindori last year, Chandon is looking to expand its India portfolio.
Davide Marcovitch believes that the Indian wine market will only get more exciting. On a recent visit to the country, he spelt out his plans to democratise the bubbly.
How has Chandon India’s journey played out so far?
Chandon is a relatively accessible wine for India’s burgeoning young drinkers. As a premium sparkling wine producer with a luxury positioning, we have offered consistently good quality. Thus, Chandon has claimed market leadership in the segment. This has been achieved under three years, so, it has been a great beginning. Along the way, we have learnt a lot about the market.
Do you plan to add another wine to your existing variants of Brut and Rosé?
Yes, we do. During the course of 2017 we shall release a white sparkling wine called Délice. It will be an easy drinking wine and we will encourage consumers to drink Délice on ice, similar to the Moët Ice Impérial experience. We have noticed that the Indian consumer prefers an easy drinking style of wine, and not the typical Old World style that’s discernibly acidic and complex.
What is your view of India’s sparkling wine market and how has this shaped your strategy?
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