From digital and trunk shows to retail stores, how Longchamp is trying to up its game in the country. In conversation with Radha Kapoor Khanna, Founder & Director of DO IT Retail Brands Pvt. Ltd, which owns the French franchise in India
What have been your learnings from the Indian market?
For Longchamp, the India foray happened at the right time. If you look at the brand, its craftsmanship, quality, design and even the price point, it all fits in really well with the needs of the Indian consumer. The bags are chic and yet functional, a good blend between versatility, sophistication and elegance. Last year, we launched Longchamp at DLF Emporio in Delhi. This year, we have brought the store to Palladium in Mumbai.
Longchamp also scores very high on the popular airport brand chart, so we will soon launch a store at the Delhi international airport. We are concentrating on corporate sales and the wedding market, besides retail.
この記事は BlackBook — India's Luxury Insider の September 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は BlackBook — India's Luxury Insider の September 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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