They’re not just teen experts. They’re actual teens. And they’re for hire.
In the summer of 2015, at a Cornell University camp for high school students, a teenager from California named Melinda Guo met a boy from New Jersey named Ziad Ahmed. They shared an interest in business, marketing, and philanthropy. “You’re probably going to be the only person I keep in touch with after this,” Ahmed told Guo.
That fall, the two Face Timed and texted about school and extracurriculars. Guo liked to attend marketing competitions designed for high schoolers, and Ahmed was devoted to a diversity nonprofit he’d started, which had gotten him invited to the White House’s annual iftar dinner—held after sundown during Ramadan—the previous June. Guo and Ahmed hoped to work on something together, and that October, Ahmed called Guo with a pitch. He wanted to create a consulting firm focused on people like themselves: members of Generation Z.
Those born after 1996 make up almost a quarter of the US population and wield $44 billion in buying power. And adults regularly embarrass themselves trying to speak their language. “We were coming across advertisements from big companies that were tone-deaf,” Guo says. “There was always too overt of an effort— it turns us off. So why not consult on how teens think, since we’re teens ourselves?”
ãã®èšäºã¯ Bloomberg Businessweek Middle East ã® February 1, 2017 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Bloomberg Businessweek Middle East ã® February 1, 2017 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Golfing With The Enemy
Did Donald Trump's executives violate the Cuban embargo?
Super-Rich Syrians Wait for War's End
Actor, author, playwright. Gill Pringle tries her hand at unravelling the mystery behind this enigmatic multi-hyphenate
Pam Codispoti
The mastermind behind the industry-shaping Chase Sapphire Reserve Card sets her sights on banking
This Time It's The Economy
President Rouhani’s budget sets offprotests from people angry about unemployment and inflation
Saudi Prince Counts On Support Of Citizens
State-worker salary increases appeal to the people, but policy may throw the budget off track
Stalin's Legacy Is Choking The Ukrainian Economy
The government has resisted pressure to lift a ban on land sales, despite pressure from the IMF and investors
Catastrophe Bonds Survive A Stormy Year
The turbulence of 2017 couldn’t destroy a market for betting against disasters
Riding The West Bank's Credit Boom
Increased consumer lending is creating a bubble in the West Bank
You'd Be Crazy To Buy Pizza With Bitcoin
Speculative fervour makes the cryptocurrency clumsy for commerce
What If The President Loses His Party?
Trump has to figure out a way to work with Republicans in Congress, or the global economy may be at stake