But the hospitality industry is starting to tap into a broader market for extended-stay accommodations. These aren’t soulless, repetitive furnished suites. Dual-brand hotels, in which a company operates one property as an extended-stay space and an adjoining one as a standard hotel, are becoming more common. In the aftermath of the Covid-19 pandemic, people are seeking a beautiful place to work that also delivers the comforts of home (or better).
Accor SA, Europe’s largest hospitality company, opened Mercure Tokyu Stay Osaka Namba, its first dual-brand hotel in Japan, on Dec. 1. Under Accor’s joint venture with Ennismore, the rooms and apartments at Tribe Bangkok Sukhumvit 39 will converge around a “social hub” when it opens this year. The Hyatt House and Hyatt Place extended-stay brands will open 48 new locations in the US by yearend; Hyatt Centric is expanding in China, India and Kenya.
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