Shortly after Russian troops invaded his country in February, Ukrainian President Volodymyr Zelenskiy sent separate letters to Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg. He wanted them to block Russia’s state-backed media outlets from posting to Facebook in Ukraine; he also asked that they cut off Facebook and Instagram in Russia itself.
Neither Zuckerberg nor Sandberg responded. Instead, Zelenskiy heard from Nick Clegg, Britain’s former deputy prime minister, who’s worked the past three years as a high-ranking executive at Meta. Clegg, who spent his political career as a Liberal Democrat, had talked to Zelenskiy several months earlier, on a video chat in which the Ukrainian president pitched him and Sandberg on opening an office in the country. Now, Clegg told Zelenskiy that Meta would block Russian media in Ukraine but would not stop operating in Russia, arguing its services helped people there organize protests and get reliable information.
Clegg was also talking to Russian officials, who demanded that Facebook stop fact-checking posts from state-backed media accounts. When he refused, they first throttled, then blocked the social network from operating in the country, partially doing for Zelenskiy what Clegg wouldn’t.
He’s remained in contact with Zelenskiy and his staff by email, sending them regular updates on Meta’s efforts to protect Ukrainian users from Russian reprisals—with such features as the ability to lock their accounts or hide their friends list— and on the company’s decision to block ads from Russian businesses.
この記事は Bloomberg Businessweek の March 21 - 28, 2022 (Double Issue) 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Bloomberg Businessweek の March 21 - 28, 2022 (Double Issue) 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers