Harley Davidson- The Hog ​​​​​​​of Tomorrow
Bloomberg Businessweek|August 27, 2018

Harley’s future looks nothing like its past.

Claire Suddath
Harley Davidson- The Hog ​​​​​​​of Tomorrow

The first thing you should do when you meet a Harley-Davidson rider is check the back of his—or her, but let’s be honest, it’s probably his—jacket. The patches tell you who you’re dealing with. First, there’s the insignia. It might be a bald eagle atop the company’s logo to let everyone know this is a Harley guy—not a Honda guy, not a BMW guy, but a red-blooded, flag-waving American patriot. If this particular Harley guy belongs to one of 1,400 company-sponsored Harley Owners Group (H.O.G.) chapters around the world, the insignia will be coupled with a second patch that specifies which H.O.G. he belongs to: the Duluth H.O.G.s, the Waco H.O.G.s., or, today, the H.O.G.s of Long Island.

Sometimes there’s a third patch, for bikers who belong to an independent club—the Blue Knights are cops, the Hells Angels hate cops—but two-patch groups tend not to associate with them. “It’s a different mindset,” says Frank Pellegrino, who on weekdays is a vice president for a plastics outsourcing company and on weekends a Long Island H.O.G.

Pellegrino, who got his first Harley for his 65th birthday last year, is about to spend this cloudless summer Sunday exploring 100 miles along the back roads of New York and Connecticut with about 25 other Harley guys.

With him today are Joe, Marty, Dennis, Grover, Richie, Bob and his girlfriend, Dawn, and two Mikes, one with an American flag bandanna tied around his head. No one is younger than 45; many are well past 60. They’ve gathered behind a BP station at 8 a.m. in mid-July, sipping coffee and admiring one another’s bikes. At one point, Dennis talks politics with Joe and one of the Mikes.

この記事は Bloomberg Businessweek の August 27, 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Bloomberg Businessweek の August 27, 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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