How Mexico Claimed The Tourism Crown
Bloomberg Businessweek|May 16, 2022
The country defied the pandemic to become a top destination
- David Rocks and Rebecca Penty
How Mexico Claimed The Tourism Crown

It’s 2 p.m. in the Mexican resort town of Tulum, and the beach club at the Ikal Hotel is heating up for its “ecstatic dance” session. Inside a thatch-roofed pavilion, a sweaty crowd bops to a “folktronica” track spun by a DJ whose next stop is Berlin. Fit thirtysomethings smack volleyballs on a beach that smells of seaweed and sunscreen. A “treehouse” room will set you back $800 a night, and a bottle of Crémant de Bourgogne sparkling wine runs $110.

A decade ago, Tulum was a sleepy fishing village that served as a gateway to nearby Mayan ruins. These days it’s part of the international party circuit—marketed as a jungle paradise with really great nightlife. The town’s beach strip is lined with tony restaurants, designer clothing boutiques, and chalkboard ads for yoga classes and hand-poke tattoos. With its clubs, linen-clad models, and ample supplies of weed, ayahuasca, and cocaine, it’s the kind of place where “the hippies become millionaires and the millionaires become hippies,” says tour guide Hervé Pech.

この蚘事は Bloomberg Businessweek の May 16, 2022 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Bloomberg Businessweek の May 16, 2022 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

BLOOMBERG BUSINESSWEEKのその他の蚘事すべお衚瀺
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 分  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 分  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 分  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 分  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ 分  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ 分  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 分  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 分  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 分  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 分  |
March 20 - 27, 2023