On Dec. 8, Ramon Abbas, better known as @hushpuppi, Ray Hushpuppi, or the Billionaire Gucci Master, posted a photo of himself lounging on the hood of his purple Rolls-Royce. His outfit, designed by the legendary Virgil Abloh, was a sky blue shirt-and-pants set with a white cloud that appeared to float across his forearms and midriff. He’d parked the Rolls in the driveway of the Palazzo Versace Dubai, a resort-style hotel where he lived in a penthouse apartment. For Abbas, then a 37-year-old influencer who’d gone from a childhood in a poor part of Lagos to an adulthood full of private jets and celebrity friends, this sort of extremely conspicuous consumption was his brand. “I don’t believe in competition,” read the post’s caption. “You’re not me and THATS IT #LouisVuitton #OffWhite #VirgilAbloh #RollsRoyce.”
この記事は Bloomberg Businessweek の February 21 - 28, 2022 (Double Issue) 版に掲載されています。
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この記事は Bloomberg Businessweek の February 21 - 28, 2022 (Double Issue) 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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