The competition was Frank Wang’s idea. For several years, the founder and chief executive officer of DJI (full name: SZ DJI Technology Co.) has attempted to turn RoboMaster into something like a cult that celebrates engineering—and, not incidentally, stokes demand for his company’s products. Along with the event, there’s a TV cartoon, a reality show, a documentary, and a comic book series. Starting last year, DJI began selling a smaller version of a battlebot to consumers as a DIY kit called the RoboMaster S1.
Current and former employees describe Wang, who started DJI in 2006 while still in college, as intensely private and obsessed with engineering
In public, Wang doesn’t preach the RoboMaster gospel himself. He’s perhaps the most private tech CEO of them all, shunning all but a handful of media requests over his 14 years as DJI’s boss and figurehead. He stood up a planned interview for this story twice, leaving his representatives to apologize and explain that they just never quite know what the man will do. In fact, the rumor going around DJI’s press office is that Wang might not speak to a reporter ever again.
この記事は Bloomberg Businessweek の March 30 - April 06, 2020 版に掲載されています。
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この記事は Bloomberg Businessweek の March 30 - April 06, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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