OVER THE COURSE OF A FEW DAYS in mid-May in Providence, in between homeschooling her 5- and 9-year-olds, grading undergrad research papers, baking bread, revising her first book, and co-chairing Brown University’s Healthy Fall 2020 Task Force over Zoom, Emily Oster sat down in front of her laptop with a steady supply of coffee. A few months earlier she’d started writing a newsletter called ParentData, aimed at the following of pregnant women and new parents she’s amassed over the years. It started as a guide to making data-driven decisions about such things as side sleeping and sippy cups. But as with everything else, the pandemic had taken over. She’d wake up each day to an inbox full of frantic questions: Was it safe to visit the grandparents? Are playdates off the table? What about sending kids back to school?
Oster, an economics professor, has built a thriving career applying the tools of her discipline to everyday life. Her first book, 2013’s Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong—and What You Really Need to Know, shot her from academic obscurity to household name. It dug into data to bat down blanket bans issued by obstetricians (including hers during her pregnancies) on deli meats, sushi, and alcohol. “Economists’ core decision-making principles are applicable everywhere,” she wrote. “And that includes the womb.”
この記事は Bloomberg Businessweek の October 12 - 19, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Bloomberg Businessweek の October 12 - 19, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers