NEXT-GEN INNOVATIONS IN ANTI-MICROBIAL TEXTILE AND APPAREL

Sciessent and Huntsman Textile Effects will be jointly promoting three innovative Sciessent technologies—each recognized for its effectiveness and safety.

Huntsman Textile Effects and Sciessent, two of the most innovative companies in the textile sector, have teamed up to bring revolutionary antimicrobial and odor-control solutions to mills and brands worldwide. In an exclusive interaction with IMAGES Business of Fashion, Dhirendra Singh Gautam, Global Marketing Director, Huntsman Textile Effects and Steve Cunningham, Director of Marketing, Sciessent, elaborate on the new partnership, detailing what this new venture will mean for the industry and for the world’s consumers. Excerpts:

Why are Huntsman Textile Effects and Sciessent teaming up now?

Dhirendra Singh Gautam: Health and hygiene are the first and foremost concerns today and every single consumer globally is paying attention to it. Huntsman Textile Effects and Sciessent are collaborating to help mills and brands meet the demand for textile products with long-lasting protection against microbial growth and odor. Indeed, Huntsman Textile Effects now has one of the industry’s most complete end-to-end systems for high-performance protection effects, from pre-treatment to coloration and finishing.