While financial challenges following the lockdown orders have forced many small and medium-sized-businesses to shut shop, there are others who are reinventing the traditional ways of retailing to attract consumers.
The COVID-19 pandemic has caused a fundamental shift in the way customers shop. They are still wary of stepping out and shopping and so, retailers are investing heavily in technology to take the stores to the consumers. In such a situation, technology has proven to be a boon for retailers. We bring you case studies of fashion retailers and brands who have blended technology seamlessly into their existing systems to come up with a safe and innovative formula to increase footfalls and sales.
Virtual Store Tour - Pazzion
With the pandemic hitting, retail all over the world has been rushing to bring in new technology to aid consumers and sales and Pazzion is no different. The brand made its debut in India through a virtual launch. Moreover, it unveiled the collection to everyone on the launch virtually, and that’s when the virtual store tour began for the brand.
この記事は Business Of Fashion の November 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Of Fashion の November 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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