VIRTUAL RETAILING : USING TECHNOLOGY TO TAKE STORES TO THE CONSUMERS

The COVID-19 pandemic has caused a fundamental shift in the way customers shop. They are still wary of stepping out and shopping and so, retailers are investing heavily in technology to take the stores to the consumers. In such a situation, technology has proven to be a boon for retailers…

- Charu Lamba

While financial challenges following the lockdown orders have forced many small and medium-sized-businesses to shut shop, there are others who are reinventing the traditional ways of retailing to attract consumers.

The COVID-19 pandemic has caused a fundamental shift in the way customers shop. They are still wary of stepping out and shopping and so, retailers are investing heavily in technology to take the stores to the consumers. In such a situation, technology has proven to be a boon for retailers. We bring you case studies of fashion retailers and brands who have blended technology seamlessly into their existing systems to come up with a safe and innovative formula to increase footfalls and sales.

Virtual Store Tour - Pazzion

With the pandemic hitting, retail all over the world has been rushing to bring in new technology to aid consumers and sales and Pazzion is no different. The brand made its debut in India through a virtual launch. Moreover, it unveiled the collection to everyone on the launch virtually, and that’s when the virtual store tour began for the brand.