Van Heusen Launches New Sub-Brand ‘Denim Labs'

Targeting young professionals, Van Heusen Denim Labs is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort.

Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd., announced the launch of its new sub-brand ‘Denim Labs’. Van Heusen Denim Labs ushers in the new age of denim, crafted for the modern-day professionals who need to seamlessly shift between work and play. The brand has also launched a campaign entitled ‘Move In The New Blue’ featuring the face of the brand and India’s leading Bollywood star Jacqueline Fernandez.

Targeting young professionals, Van Heusen Denim Labs is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort. Using its rich experience of over 128-years in the workwear category, this new sub-brand stands for fashion and functionality, with each product offering created to provide the perfect blend of comfort, performance, and ergonomics.