The company’s move came in the wake of a fierce backlash on social media, as Ganguly was endorsing its rice bran cooking oil that claims to be good for the heart. Signed by the company in February for a period of two years, Ganguly also endorses its mustard oil in West Bengal and soya nuggets. Bollywood star, Akshay Kumar is the company’s other brand ambassador.
While defending its range of cooking oils, the company said this was a temporary interruption and it would continue working with the elegant southpaw, who led the Indian national team to some of its most memorable victories as its captain.
この記事は Business Sphere の January - February 2021 版に掲載されています。
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この記事は Business Sphere の January - February 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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