THE PROCESS OF monetising cricket has been a big story in the game for many years. For about a quarter of a century, segments such as broadcasting rights and players’ endorsements, among others, saw big money flowing in. But nothing comes close to the Indian Premier League (IPL), a tournament that took shape in 2008 with the objective of a quick-fire game and lots of entertainment. At 20 overs a side, it was possible to host two games in a day at different venues without any time overlap. Be it the players, team owners or advertisers, it made for a great proposition for all.
It has been repeatedly proven that the IPL is today in a league of major international sporting events, and the recent media rights auction has reiterated it. However, the acquisition of media rights—the basic television and digital deals for the Indian subcontinent—for ₹44,075 crore over a five-year period has startled people for the magnitude of the amount as much as it has on how it will perhaps be recovered. Besides, the amount coughed up for the digital rights (see graphic) means it is a property as critical as television and in time should continue to grow on a larger base.
While Disney Star won the television rights for the Indian subcontinent, Viacom18 won the digital rights for the subcontinent. Viacom18 also picked up the nonexclusive digital rights for India (which gives it access to a selection of matches over the five-year period) for ₹3,258 crore. And Times Internet and Viacom18 won the television and digital rights for the rest of the world for a sum of ₹1,058 crore.
この記事は Business Today India の July 10, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Today India の July 10, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
