This very famously happened in the case of Viagra, a product originally developed as a cardiovascular medicine, and also, StriVectin which was first intended as a stretch-mark cream, but became a popular facial moisturiser, after consumers started raving about its ability to smooth wrinkles.
It is common for companies to discover unintended benefits to their products after launch once customer reports start flowing in. This is particularly true in the health and beauty industry. Just read online reviews for omega-3 supplements and you will find people claiming the heart health supplement helped them with a wide range of issues, from brittle nails to weight loss. Similarly, Botox was approved for cosmetic use in 2002, but users soon started reporting that the injections improved their migraines as well. It was licensed for this type of treatment in 2010.
この記事は Business Today Malaysia の September 2019 版に掲載されています。
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この記事は Business Today Malaysia の September 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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