Home-Grown Online Marketplace Empowers Shoppers

Ecommerce is a highly competitive space. PG Mall aims to build and connect local merchants to sell their products to the global market

- Sharon Chang

Malaysia’s growing Internet and mobile connectivity have rapidly expanded the ecommerce adoption and development across the nation. Online shoppers in Malaysia have increased tremendously reaching around 15.3 million -- 50 percent of the country’s population -- of which 62 percent shop online via mobile.

While demand is high, the ecommerce market is overly crowded. Competition is fierce as online retailers vie for consumers’ attention and loyalty. The sheer volume of promotions, discounts, loyalty and rewards programmes often overwhelm consumers. Thus, are these marketing gimmicks effective? Are online retailers maximising their online presence and how can they emerge as front-runners in this ecommerce landscape?

Recently, Dato’ Wira Louis Ng, Managing Director of PG Mall Sdn Bhd shares with Business Today his strategy to be the number one player in the online retail business.

In 2008, Ng founded Public Gold Marketing, his first online marketplace which enables customers to access live gold prices and transact gold online.

Moving forward, Ng decided to expand his vision by transitioning from selling one product to multiple products. With his vast experience in the ecommerce retailing business, a comprehensive and vast customer-data base and, a highly competent ecommerce marketing team, Ng was confident he could revolutionise the online retail landscape.

Hence, with his business vision and fearlessness in the ecommerce sphere, he established PG Mall, a Penang-based company with its headquarters in Kuala Lumpur in 2017 with the aim to promote locally manufactured products to consumers.