Pop In Fill Up

Convenience stores are becoming more than just a convenience, but is Malaysia keeping up with the trend of its Asian neighbours?

- Sharon Chang

Yes, today’s convenience store offers so much more. Step inside a convenience store today – a 7-Eleven in Japan, Thailand or Korea – one can experience the 24/7 pleasures on how good a convenience store can be.

But Malaysia, has not quite got the format flair for it. Our c-stores typically still offer cigarettes, snacks, drinks, magazines and general sundries.

With ever-changing consumer lifestyles and habits, our c-store retailers need to evolve in their retail concept.

It should be reimagined and transformed to cater to consumer preferences; not only fresher, healthier and more premium offerings but also better accessibility.

CONSUMERS CRAVE SPEED AND EASE

Convenience is about speed, about being in the right place at the right time and delivering everything a customer needs there and then.

Consumers not only want fresh ready-to-eat (RTE) meals, healthy packed meals and basic groceries but also the ability to pop in and out of the store in mere minutes. These are all leading the charge for today’s time-starved society and millennial-driven culture. Anything they need on their way to work; to mid-day meals and while going home.