The Business Of Culture

Sarawak welcomes the business world

- Tara Yean & Satoko Omata

Sarawak. A state nicknamed Bumi Kenyalang, which means “Land of the Hornbills”. An important cultural symbol for the Dayak people, the birds represent the spirit of God.

Known for its strong heritage in culture and traditions, Sarawak has long been the poster location for showcasing the rich tribal culture of East Malaysia. Home to indigenous tribes including Iban, Bidayuh, Melanau and Orang Ulu, the state remains unique in keeping a strong tribal culture presence, while embracing modern development.

Beyond it tribal heritage, Sarawak is a prominent destination for both business visitors and leisure tourists alike. Playing host to renowned events including the annual Rainforest World Music Festival, Sarawak draws in more than four million visitors every year, with the music festival alone drawing a crowd of over 20,000 people.

For businesses especially, Sarawak is an attractive location for hosting business conventions. One of the main convention centres in Sarawak is the Borneo Convention Centre Kuching (BCCK). Under the relentless efforts by the Sarawak Convention Bureau (SCB), the convention centre welcomed many distinguished events, including the ASEAN International Film Festival and Awards (AIFFA), as well as the ‘Olympics’ of the Business Events sector – the 55th International Congress and Convention Association (ICCA) Congress in 2016.