Waste Not, Throw Not

Electrolux Malaysia continues to address food waste in Malaysia with #myhappyplate

Do you know that 77% of Malaysians waste food at home and we have unsustainable habits when it comes to finishing what’s on our plate? These findings are only the tip of the iceberg if you look at the Electrolux Food Waste at Home Survey 2016.

Despite our love for good food, the food we cook and the treats we ‘tapau’ frequently end up in the trash, with 87% of households admitting that food wastage is a pressing issue.

According to the same survey, 77% of households admit to wasting food on a weekly basis as they forget about the leftovers in the fridge (46%), being fussy eaters (37%), preparing too much (32%) or just turning their noses up at leftovers (26%) – something many can relate to.

Even the Solid Waste Management and Public Cleansing Corporation Malaysia attest to this finding, when it shared that Malaysians waste a staggering 15,000 tonnes of food per day. This not only has a negative impact on our environment but affects the long-term food availability too. What makes this practice sadder is that there are still families among us that depend on welfare for their daily meals.

In line with these findings and helping to address the food waste issue in the country, Electrolux, a global leader in home appliances and the leader in kitchen appliances in Malaysia, successfully embarked on a community social media initiative entitled “#myhappyplate” to encourage Malaysians to stop food waste.