BEYOND TELEVISION
Business Today|April 17, 2022
WITH TWIN ATTACKS COMING FROM FREE DISH AND OTT, WILL MARKET LEADER TATA PL AY BE ABLE TO SURVIVE ON THE BACK OF ITS REFORMED IDENTITY?
- PRERNA LIDHOO
BEYOND TELEVISION

IN A FAST-CHANGING digital-first world, even nostalgia has a shorter time frame. It was only a few years ago that Indians had started warming up to the idea of giving up on the age-old and unreliable cable TV connections and terrestrial TV that came with a cumbersome antenna setup, in favour of direct-to home (DTH) satellite TV service. In 2006, when Tata Sky launched its DTH service, the company had a clear motive: give Indians a taste of premium viewing with services such as 24x7 customer support, digital video recording (DVR), high-definition picture quality, etc. Today, at least for a few, even pay TV is fast becoming nostalgia because of the onslaught of OTT and a looming bugbear called DD Free Dish.

この蚘事は Business Today の April 17, 2022 版に掲茉されおいたす。

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この蚘事は Business Today の April 17, 2022 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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