82 PER CENT MARUTI’S SHARE OF THE CNG CAR MARKET IN FY2021-22, WHEN IT SOLD 235,000 UNITS
82 PER CENT THE SHARE OF THE EV MARKET TATA MOTORS HOLDS. MARUTI’S FIRST EV IS EXPECTED IN 2025
A DELICATE BALANCE between lemon juice and water is what makes good lemonade. Too much lemon and the drink turns sour. Excess water makes it bland. The country’s largest carmaker Maruti Suzuki’s reinvention strategy is much like perfecting this lemonade, with Bharat and India as the two key ingredients. On one hand, the company is obligated to serve its core customer base, the entry-level car buyer. On the other, it can’t afford to ignore the high-margin SUV segment that has almost doubled in the past five years.
The country today is divided into two distinct markets, says Maruti Suzuki India’s 87-year-old Chairman R.C. Bhargava: “There’s a Bharat, which buys a two-wheeler because a car is too expensive. And then there’s an India whose buying capacity matches any other part of the developed world. The only way forward is to cater to the transportation needs of both.”
この記事は Business Today の May 15, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Today の May 15, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
EQUITY PIONEER
WITH NEARLY 25 years in private equity-more than half of that at the Indian arm of Advent International-Shweta Jalan stands out as one of the few women at the helm of private equity in India.
TECH FOR GOOD HEALTH
A FOUNDING MEMBER of Apollo Hospitals, Sangita Reddy has played a pivotal role in driving the organisation's growth through tech-driven solutions.
MARCHING AHEAD
\"THE BIGGEST RISK is becoming complacent,\" says Radhika Gupta of Edelweiss AMC.
REINVENTION DRIVER
COLGATE-PALMOLIVE (INDIA)'S growth story has been steered by constant innovation and it is a topic that interests the company's boss, Prabha Narasimhan.
AN ADVOCATE FOR MENTAL HEALTH
FOR NEERJA BIRLA, observation and realisation have played very important roles.
BUILDING AGILITY AND RESILIENCE
AS CHAIRPERSON OF Piramal Pharma Ltd (PPL), Nandini Piramal says she has worked towards cultivating a culture of innovation and diversity.
FOCUSSING ON THE BASICS
SHE MAY BE in the business of keeping customers cool during the summer months, but her job is a year-round affair.
FINGER ON THE PULSE OF INDIA
LAST YEAR WAS a blockbuster one for Netflix India; the OTT platform also won numerous accolades (including an Oscar for The Elephant Whisperers).
Shifting Gears
CHANGE IS INEVITABLE Lakshmi Venu holds this belief as she leads one of the country's largest auto components maker Sundaram Clayton and the billion-dollar tractor manufacturer TAFE.
SHINING SUN
FOR ANYONE LIVING in south India, the Sun network is a familiar name.
