No longer just ‘hotel alternatives,’ serviced apartments are redefining themselves as ‘flexible lifestyle stays’
Awareness, accessibility and adaptability are changing the landscape for the extended stay lodging market. Comparing all kinds of longer term lodging is easier than ever. Booking for products like corporate housing and various extended stay accommodations are transforming to keep up with changing travel patterns and demographics.
For serviced apartments, extended stay properties and other long-term counterparts, the big advantage has always been that almost everyone wants more space and a kitchen at the same price as a hotel room. Through shared economy options like Airbnb, millions more travelers have been exposed to the idea of staying in an apartment while on the road.
These are heady times indeed for the extended stay segment. According to hospitality consultants The Highland Group, “Remarkably at this stage in the cycle and with more than 450,000 extended-stay rooms now open, demand growth in 2017 was one of the highest we have ever reported.”
Those numbers are reflected in the success of top brands. Example: Adrian Kurre, global head of Homewood Suites and Home2 Suites by Hilton notes that those two brands, combined with Embassy Suites by Hilton will soon reach a total of 1,000 locations globally.
The growth offers broader choice: classic, “American-style” extended stay as provided by mega-brands like IHG, Hilton and Marriott; serviced apartments now easier to find and book through options like the BridgeStreet and MyKey platforms; or sites like Urbandoor serving as “agnostic” sources of housing.
As awareness of all extended stay products grows, the muddle between extended stay, serviced apartments and corporate housing is becoming less important. It’s becoming clear that, as Sean Worker, CEO of BridgeStreet, says, “They’re all accommodations.”
HOMEWORK
この記事は Business Traveler の September 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Traveler の September 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Around the World in 80 Ways - Oneworld releases an Al-powered travel service for extended international voyages
A new generative artificial intelligence (AI) travel agent will leverage Google Cloud to help ambitious travelers easily book international trips with Oneworld member airlines. The alliance’s Round the World fares allow passengers to book up to 16 flights between at least three continents on a globe-spanning trip that lands back home up to a year later.
Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights
United has become the first major U.S. airline to announce a groundbreaking partnership with SpaceX to equip more than 1,000 aircraft with Starlink WiFi. Passengers will soon enjoy high-speed, lowlatency Internet service, enabling seamless gate-to-gate connectivity across domestic and international flights.
Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it
There seems to be bipartisan agreement that everything from teen suicide rates to poor mental health and more is due to social media. The obvious solution, they believe, is to impose government oversight on how such services can be provided. Congress is considering sweeping social media legislation and a number of states have already enacted such laws.
Golden Age
Porsche celebrates a half-century of its 911 Turbo with a limited-editon model
The Season's Best Underseat Carry-Ons
Bags that make the most of your space while providing carefree convenience
Crystal Palace
Baccarat offers sparkling cocktails in Midtown Manhattan
East Meets West
Chef Cyril Lignac fuses French and Japanese cuisine in the heart of London
Bigger.Better.
American Express relocated and improved its Centurion Lounge at Seattle-Tacoma International Airport to address issues with overcrowding and enhance the customer experience
High Style
A nonstop journey from Singapore to Los Angeles in Business Class
