Say Amen To Amenities

For many travelers, it’s the little things that keep us coming back

- Ramsey Qubein

Frequent travelers may have a reputation as adventurous, but to keep our sense of perspective, most of us tend to seek out any note of familiarity to make our journeys more comfortable. This can come in many forms, from staff members who welcome us back on our return to branded amenities that resonate with road-weary road warriors.

Westin, for example, is known for its signature white tea scent which is diffused through public areas and can also be found in its in-room toiletries. Hotels latch on to this kind of brand awareness, and it becomes an integral part of earning repeat business. What may seem like semantics is actually big business, and these kinds of decisions are cherished parts of a brand’s well-being.