![THE CONCIERGE CONUNDRUM](https://magarticles.magzter.com/articles/7820/408219/5e33fad8a23ca/THE-CONCIERGE-CONUNDRUM.jpg)
Today, particularly in smaller hotels, that friendly helper is more likely to pop up on your phone as he/she does at The Arrive Hotel in Memphis. “Hi ya’ll,” says the text message (laying on the Southern charm thick). “Please text us if you need directions or anything else. We’ll be glad to help.”
The Arrive Hotel is not the only property using virtual technology to substitute or to supplement the full-time job of “concierge.”
Courtyard by Marriott, for instance, uses an interactive GoBoard, an in-lobby LCD touchscreen where guests can search news, weather, restaurants, flights and other details. Marriott’s Renaissance brand uses its proprietary Navigator technology to help guests find their way around town or do a deep dive experiential journey, with a database culled from the opinions of local experts. If guests want a one-on-one experience a human “navigator” can help, too.
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