'WE FOCUS ON DELIVERING GREAT VALUE TO THE END CUSTOMER'

Amidst the turbulence that the real estate sector has witnessed over the past two years, real estate giant, the Bhutani Group, has emerged as an exception. Through the trying times that the Covid-19 pandemic unleashed, the group has been able to deliver its projects on time. Bhutani Group CEO, Ashish Bhutani, says the group is committed to delivering value to its end customers. In an exclusive interview with Ruhail Amin of BW Businessworld, he reveals plans to expanding into the luxury residential sector in the coming years. Excerpts:

- Ruhail Amin

The real estate sector has been through a challenging phase over the past two years. What was the story of the Bhutani Group?

Very honestly, at that time, it was all about consolidation. We remained focused on the areas that we were strong in. We saw where our weakness was and corrected it. This helped us deal with the situation.

As I said, it was not the time to expand, it was a time to consolidate and we were able to tide over this phase.

While there were a lot of layoffs across industries, for us it was a different story. We have almost doubled our force during that period. In fact, we never had unnecessary people in the organization, we only had the most essential people. I believe that if your organisation’s policies are correct, it will go on adding to your success.

Despite the slump, we have seen some innovative offerings from you like the world’s largest infinity pool at Alphathum and the largest musical fountain. The market seems to be on a backfoot even now. What are your projections about demand?

I do not like matchbox buildings at all. Whenever I plan a project, I always try to make a project that will go on for generations.

I have always used the example of The Empire State Building in New York. Once you make a landmark, no one is bothered to know what the next building is called. And the price difference is substantial between that building and the building next door.