Convertibles- Soak Up The Sun And Drive In Style
Businessworld|September 15th, 2018

Is there a practical purpose these convertibles serve? The answer is no. The truth is, these cars are all about enjoying life to the fullest.

Siddharth Shankar
Convertibles- Soak Up The Sun And Drive In Style

Anyone who loves automobiles must own at least one convertible before he dies — goes a saying among car enthusiasts. The truth is, no car, and certainly no SUV, can touch the romance and adventure of a convertible, the possibilities that open up the second you open that roof.

Convertibles today are safer, more practical and better built than before. And thanks to tighter-fitting soft-tops and the rise of retractable hardtops, seasonal hibernation is no longer a must. Convertible tops today can seal the interiors from the elements. Manufacturers are building stiffer chassis with reinforced supports for less flex and much sportier ride.

Convertible is not a popular body style in India. Reason? All the dust and pollution that characterises our roads, and budget-conscious buyers. Things are changing rapidly though. Convertibles are slowly becoming a luxury statement as most of the luxury car manufacturers are bringing Atheir convertible models to India. In the automobile industry, convertibles occupy a unique niche. They are not cars as much as indulgences, an emotional purchase that has nothing to do with practicality or taking the family for a Sunday afternoon outing. At the end of the day, convertibles are all about exclusivity and making a personal statement. An expensive personal statement.

この記事は Businessworld の September 15th, 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Businessworld の September 15th, 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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