When did you last travel on Air India, I asked? Most said they had not really been on the national carrier in almost a decade, perhaps more. But why did you keep away? As many as 52 per cent said ‘bad attitude’, 22 per cent stated ‘poor service’, 14 per cent blamed ‘terrible punctuality’. As many as 38 per cent ticked ‘no particular reason’. If and when you did travel by Air India, what was it that you liked?’ Of the respondents 60 per cent loved the spacious Dreamliners, 28 per cent said the food was very good, especially Indian cuisine and 22 per cent said the on-air staff were very well mannered, polite and helpful in business class. As many as 37 per cent were pretty uncharitable: they said they liked ‘nothing’.
Do you like the Maharajah mascot of Air India? About 74 per cent found him memorable and differentiated and 35 per cent found him to be cute. But does the Maharajah signify luxury? Almost everyone said ‘no’. So what does the Maharajah stand for? ‘Indolence’ was the near universal verdict! Royalty? No. Style? Certainly no. Luxury? Again, no. So, should the Air India continue to use the Maharajah as its mascot going forward? The house was a bit divided on that one. ‘Yes’ got 31 per cent votes, ‘No’ 33 per cent, while the balance took the safe ‘May be’ option.
Given the mixed response on the Maharajah’s continued usage, what options do the new owners of the airline really have?
この記事は Businessworld の October 31, 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Businessworld の October 31, 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
