Augmented And Virtual Reality In An Enterprise 4.0 Context

The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. The organization has offices in more than 90 cities in 50 countries and has more than 16,000 employees, 900 partners, and 20,000 alumni.

Augmented and virtual reality led technologies have ruled a lot of conversation in the past few years, along with the rise of Enterprise 4.0 which has brought multiple business process efficiency possibilities for different industry verticals like virtual agents having started serving the customers, analytics predicting the customer needs, augmented reality improving communication and robotics and artificial intelligence allowing new ways to increase efficiency by having automated the back office. Although AR and VR have been in fashion for the last couple of years and their acceptance from consumers has been amazing with new and upcoming technologies allowing completely different ways of delivering customer service, however for the enterprise looking to take the next step, there is a confusing wide view of vendors knocking the doors of organizations to push isolated use cases and solutions and thus enterprise should take a strategic view of selecting, sequencing and delivering use cases to ensure maximum impact coming out of augmented and virtual reality led technology solutions relevant to context and mapped across all product and service channels.