Leveraging Cloud Throughout The Whole Value-Chain Of Business

Headquartered in Mumbai, India, Network18 is a 360 degree Media company having both Digital and Broadcast Products. Owned by Reliance Industries Ltd, it operates in News, Entertainment and Fin-tech genres and runs more than 69 TV channels and a dozen digital properties.

- Rajat Nigam

Technology has transformed from being a business enabler to being a business driver. One common aspect of any industry in any part of the globe today is the fact that we all exist in a connected world. Being able to operate in a connected eco-system is the fundamental requisite of a progressive organization. This implies the existence and enhanced adoption of Cloud as part of infra.

The term ‘Cloud’ signifies the ability of a system to compute and deliver workloads by way of accessing data and applications remotely connected on a network wherein IP is the protocol. If we look at the definition, we can say that ‘Cloud’ has existed since many years and we had adopted cloud in our lives even without recognizing it or terming it as cloud. Workflows that involves IP networks is a basic cloud based system and that has been in vogue the day we accessed a website or file on a shared computer. So, Cloud is a bit over-used term when there is a technology conversation and that mostly the meaning is taken more to define a concept rather than specifics. Cloud is the basic engine today on which all the innovations of tomorrow are being conceived, energized and activated.