Walk into a Publix during the holiday season and you’ll pass a display of beautiful red and white poinsettias. If you look closer, you’ll see varieties that can’t be found anywhere else, including “Cinnamon,” with its whimsical pink and yellowish-orange tint, and “Marble,” with its light-colored leaves swirled with red.
These varieties and others — grown exclusively for Publix — come from Sunshine Growers, which has grown from a single nursery in Fort Meade to multiple locations around Central Florida over the past 33 years. It has done so by using technology that has helped maintain quality standards while cutting costs and impacts.
It’s not necessarily the technology that keeps this company thriving, it’s the ability to see market trends and adapt to the changing marketplace and the desire to remain focused on growth.
Sunshine Growers President Craig Roth says he has always enjoyed plants. It’s one of the reasons he started a lawn service in junior high and maintained through high school. In 1986, at the age of 19, Roth, together with his father Lee and brother Scott — along with friend Shane Weaver — bought a nursery in Fort Meade and formed Sunshine Growers. Roth knew from the start that buying a nursery and growing what’s inside were two different things.
“I had to learn from scratch,” he says. “Fortunately, I had people that helped along the way.”
One of the key helpers was the former owner of the nursery, who, for the next year, came down once a month from Tennessee to answer questions, provide on-site service and help.
“I also talked to other local growers who would provide insights,” says Roth, “and I hired some good growers.”
ãã®èšäºã¯ Central Florida Ag News ã® December 2019 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Central Florida Ag News ã® December 2019 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Agri NEWS
Study Gives Strawberry Growers Hope in Pest Battle
Florida Roots
New Florida Cattlemen President Cliff Coddington: âLetâs Ride Togetherâ
Home-Grown Taste
Weeki Wachee Distillery Offers Tours, Tastings, Outdoor Fun
Recipe Spotlight
Stir Things Up With a Taste of Wild Game
Hitting the Mark
4-H Shooting Clubs Help Keep Life Goals On Target
Challenging Conventional Wisdom Uncovers Deeper Truths
ONE OF THE JOBS of UF/IFAS scientists is to challenge conventional wisdom. You donât want to bet the ranch on something that only seems true. Facts, empirical evidence and data are a more solid foundation for the truth you need to make decisions about your herd, farm or grove.
Impact of Antler Point Regulations in Florida
Florida ag-rec update
SIGNS of the SEASON
Florida Taps Into the Tropics With Guava
The Right Way To See Florida
Great Climate, Crops Mean Opportunities for Agritourism Abound
What's the Buzz About Backyard Beekeeping?
In the Heartland Highlands County