How Has the Media Evolved Over the Period in Indian Market?

Currently working as Deputy Managing Director, Optimise India which is a UK based digital marketing company. 13 years of rich experience in internet media industry in India. Played key roles in starting and building up organization from scratch

- Shaan Raza

I will particularly talk about digital medium as it is one medium that has grown fastest and it remained my work area since last 13 years. Internet has become such a powerful medium because it is the only two-way communication medium. We Indians embrace anything democratic.

Internet is so vast & influential that it surpasses the differences of age, SEC, gender and town class.

Success of internet is one more example of utilizing our population as our strength. We are 300 Mn + strong internet consuming country and currently are ranked two in terms of internet users just behind China. Internet users have been growing at a tremendous rate from 9 Mn users in 2001 to 300 Mn users in 2016.

2000 - 2005

Once I look back, roughly a decade back, Digital was on a fast evolution mode. Like all new technologies, those were the days when internet access was neither cheap nor easily available. Only the rich had PCs at home and internet connections. Common user would go to cyber café to access internet and that to for just checking mails. Our youth immediately got addicted to it and students started spending good time in cafes playing online games but still the primary use of internet was to read emails. Internet penetration rate was as low as less than 1 percent.

This was the time when India saw rise of pure internet companies like Info-edge, Makemytrip etc.