THE CHANGING FACE OF MARKETING IN TODAY'S DATA DRIVEN WORLD

With the digital and technology transformation uproar, the Marketing world today has evolved from the traditional 4Ps to an age when social networks, advocacy and engagement rule discussions. The digital landscape is changing and new consumer behavior calls for new rules to engage them. From the days of untargeted broadcasting focused on the masses, the world has moved to the digital age which calls for widened reach but accurate targeting.

- Priyanka Sharma

Today in order to achieve the desired results, it is imperative that both digital and data-driven strategies are well-knit into the marketing processes. With access to advanced tools, marketers can capture data at various stages in their marketing campaigns. By utilizing this data, they have the power to pinpoint specific audiences with targeted messaging.

In short, instead of guessing what people want; marketers need to know where to look. With this approach, the focus shifts towards engaging individuals rather than targeting audiences on different channels. The objective here is to identify the same users across devices & channels and guiding them down the path to purchase by delivering high-quality content instead of high-volume communication.

Approaching the Data-driven Marketing Strategy

Like other successful business strategies, it is crucial to have a well-orchestrated data-driven approach that fuels the digital marketing plan & makes it a success.