In an ever-changing financial landscape, investing money judiciously can be quite challenging.
Besides, for those investors who have a habit of allowing emotions to influence their investment decisions at different stages of their investment journey, the process becomes even more complex for them.
In fact, many investors falter at the initial stage itself by initiating their investment process without having an investment plan in place. Therefore, important steps like establishing their investment goals, setting the time horizon and target for each one of them as well as working out how much investment can get them to the target are ignored. Considering that time horizon plays an important role in deciding an appropriate asset allocation, not determining it at the start compels investors to sideline the most important aspect of portfolio building. Since the selection of investment option gets precedence, an opportunity to balance risk and reward is lost.
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