Introduction
Riding on the back of increased consumption, growing value of aesthetics and premiumization in the wood coatings industry, Sirca Paints India Ltd has been acknowledged as one of the fastest-growing wood coatings players in the industry. The company is based out of the national capital of India and happens to command the highest market share in the premium segment of wood coatings, in the North-Indian market. The company has an exclusive tie-up with Sirca S.p.A (Italy) for manufacturing and distributing Sirca products in India and the neighboring countries i.e. Nepal, Bangladesh, Sri Lanka.
Manufacturing Facility and Strategy
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