Evolving Through Innovation!

Ashish baheti, managing director, vectus industries, wants to build his organisation to continuously innovate and develop polymer based solutions for enhanced living and to become india’s most efficient and innovative polymer processing capability.

- Niranjan Mudholkar

Vectus Industries is a fairly young company. Briefly tell us about your journey so far.

I and Atul Ladha, the promoters of Vectus Industries Ltd are the first generation entrepreneurs. However, the history of Vectus Industries dates backs to 1990 when I started my first water tank manufacturing capacity in Uttar Pradesh and Atul started his at Gwalior in 1991. While I focused primarily in expanding in U.P. and North India, Atul went on geographical expansion and established Rotomoulded units in Gwalior, Raipur, Bhopal and Jaipur. Later in the year 2004 both of us joined hands and established Vectus Industries on the back of the marketing strength that they both had gained during the last two decades.

Plastic piping segment was also witnessing a tremendous growth at that time and hence we decided to diversify into plastic piping business under the Vectus brand. We had already generated immense goodwill in the market by our water tank business and so, it was not difficult to sell the products in the same distribution network. Gradually, in addition to the existing water tank business we kept on adding new piping products – PVC, CPVC, PPR, Composite, HDPE etc. under the wide umbrella of Vectus Industries and simultaneously witnessed tremendous growth rate of 30-35 percent for the next couple of years.

In 2008, we came in contact with an indigenous machine manufacturer who used to manufacture blow moulding machines of lower capacity. I and Atul then formulated the idea of using blow moulding techniques for manufacturing water tanks of the capacity greater than 200 litres. Although, the idea was a risky proposition but both agreed to take the risk and with a spirit of innovation and enthusiasm we introduced for the first time in Asia a new technology — ‘the blow moulding process’ for manufacturing water storage tanks ranging up to 2,500 litres.