D2C a realistic alternative to traditional business

D2C has been quite the rage. As an emerging business model, it has garnered quite a large audience and has been a solution to the problem called Covid. D2C has come to the fore largely due to the pandemic and has become bigger than ever with D2C brands competing with established brands. With more and more D2C brands coming into the market, we discuss the future of the D2C brands. Pankaj Makkar, Managing Director, Bertelsmann India Investments in conversation with Ritu Marya, Editor-in-chief, Entrepreneur APAC and India shares why D2C startups are finding strong footholds within local markets in India- as a result of rapid digitization.

- Ritu Marya

As we’ve seen, the D2C industry has been growing by leaps and bounds and particularly the Pandemic has come out well in the help of D2C industry, our objective is to understand, what are the opportunities that you see as an investor in the D2C sector? Where do you see the sector emerging and what categories within D2C you see growing bigger and larger?