For Byju’s, the videos in Hindi enjoy a wider viewership than those in English, reveals founder Byju Raveendran. “Almost 60 per cent of our users today come from outside the top 10 cities. This high adoption rate is a clear indication that online learning is fulfilling a crucial need for children.” Such is the power of vernacular! Currently available in English and Hindi, the edtech start-up is actively working to expand its services in other Indian regional languages. The increased penetration of smartphones and affordable internet have now brought the potential of the country’s scores of regional languages into sharp focus. Major international players have already sensed the changing tide with Facebook currently available in 12 Indian languages, followed by Google in eight and Twitter in seven languages. Similarly, e-commerce giants Amazon and Flipkart have also introduced their websites and apps in Hindi.
この記事は Entrepreneur magazine の October 2019 版に掲載されています。
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この記事は Entrepreneur magazine の October 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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