Pedaling Down The Memory Lane

'Don’t buy upgrades, ride up the brakes' –Eddy Merckx

- Sugandh Bahl

Chilly, windy winters or hot, balmy summers, mornings aren’t as fresh till we see our milk vendor or paper boy riding on their comfortable cycle seats for delivering the required deliverables. wning a scooter or a car being a distant dream for the major section of this country, especially among the rural population, cycles are the most affordable way to travel even today. Hence, India hardly ever encounters the shortage of bicycle users. Deeptanshu Bansal, Brand Expert and Founder of Brandbee Consultancy, says “About 70 percent of the rural market uses bicycles as an affordable mode of commute. Therefore, constantly bringing about changes in the way wheels have been used is what will help the buyers to get attracted.” Indian bicycle market is projected to grow at a compound annual growth rate of over 11 percent, during 2016-2021 (according to TechSci Research report), on account of growing population base, increasing discretionary spending and rising health consciousness. The key domestic players catering in this sector are Hero Cycles, Avon Cycles, TI Cycles and Atlas. Let us glance through how well these legacy players are providing optimum growth source into this arena.

TWO-WHEELER MOBILITY MEDIUM