From the divine association of cannabis with Lord Shiva to reigning as the theme in movies like ‘Go Goa Gone’ and ‘Kapoor & Sons’, India sure has come a long way. Bhang, charas or marijuana are not new names – these have been used for recreational purposes and in festive occasions since ages. What makes it relevant today is the billion-dollar industry waiting to be explored as a cash crop. Rolling up the sleeves to make fortune in the industry, Yash Kotak, Co-founder & Director, Bombay Hemp Company (BOHECO) kick-started the business in hemp in 2013 when there was no other significant player in the same play. The company started by creating a platform aligning farmers, government, industry partners, researchers, scientists, lawyers to gain consensus to create products, brand them and make them accessible to users. Kotak mentions, “We wanted to explore how hemp can contribute to fulfil the basic necessities of mankind from its 250,000 uses. We narrowed down to providing medicine, shelter, food and clothing from hemp.”
FROM SEED TO SALES
この記事は Entrepreneur magazine の Startups Autumn 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Entrepreneur magazine の Startups Autumn 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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